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| Exchange Disseminated Time | Archies Ltd has informed BSE regarding a Press Release titled " 'The Smiley Company' shares a smile with India"
Press Release:
"Archies, India's leading gift and greetings retail chain, has been awarded a license by The Smiley Company to produce a new range of gifts, accessories, plush and stationery for its SmileyWorld-Express Yourself brand.
The range will have its own distinct style and will be based on the cool looks and fun design philosophy of SmileyWorld-Express Yourself. The range will include gifts and accessories including clocks, mugs, flasks, umbrellas, picture frames and keyrings, plush including cushions, hangers and toys and finally paper products including notebooks, diaries and greeting cards.
Nicolas Loufrani (CEO of The Smiley Company) says:
"We are very happy to start this new collaboration with Archies. This will enable to enter the promising Indian market for the first time and reach millions of customers through the number one gift and card retail chain in the country. We cannot dream of a better partner to promote our social expression brand, SmileyWorld-Express yourself."
Anil Moolchandani (CMD of Archies Ltd ) says :
"We at Archies are happy with our latest collaboration. The Smiley range will enhance the product offering we have for the Tween and Young Adult Market. The Smiley tie up is in keeping with our brand philosophy of offering our customers the very best in class in terms of gifting and greeting solutions"
Aimed at the tween market, the range will be available from May 1st 2011 in all Archies retail and franchise stores in India, Bangladesh, Nepal and Sri Lanka as on-line at www.archiesonline.com" |
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