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| Exchange Disseminated Time | Creative Eye Ltd has announced that the Company has made a grand foray into sports. The Company successfully held a Cricket Event-EurAsia Cricket Series 2006 blessed by the International Cricket Council (ICC). The event was held at Zayed International Cricket Stadium in Abu Dhabi, UAE, from April 22, 2006 to May 05, 2006.
As a promoter of the Cricket Event, the Company assigned the telecast / marketing rights of the event to the Sahara One Media & Entertainment Ltd. The event was telecast simultaneously over Sahara One / Sahara Filmy and DD Sports Channel. BSNL was the title sponsor of the event. In this mega event of fourteen days six Nations participated i.e. India-A, Pakistan-A, Sri Lanka-A, Holland, Ireland and UAE.
The Company holds the rights of the EurAsia Cricket Series for the next five years and this was the first edition held at Abu Dhabi in alliance with Abu Dhabi Cricket Club.
A roaring success of this Cricket Event has ensured that the Company will continue its foray in the field of sports with a minimum of two to three events per year to be held across the globe and further to expand its sport wing, the Company shall also foray into tennis and celebrity management. |
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