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| Exchange Received Time 02/02/2018 10:45:27 Exchange Disseminated Time 02/02/2018 10:45:33 Time Taken 00:00:06 | Dear Sir,
IndusInd Bank unveils new Sonic Identity
The Sonic Identity - a musical logo - is called MOGO and is derived from the Bank's persona, core values and high levels of service empathy
IndusInd Bank launched its new Sonic Identity today, which is essentially a musical logo, as part of its branding initiatives. The objective for associating to a sonic identity is building the Bank's brand imagery with the strategic use of music and sound for brand experiences and audience connection.
The Sonic Identity is derived from the Bank's persona and core values of innovation, courage and dynamism as well as its strong desire to place customers first.
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