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| Exchange Disseminated Time | Archies Ltd has informed BSE that the Company has secured an exclusive tie up with UK's leading brand 'Carte Blanche' to distribute and sell its renowned brand 'Me to you' in India. The 'Me to You' brand has Tatty teddy, a grey teddy with a blue nose, as its mascot and has been licensed for a number of products including calendars' jewellery, cross-stitch kits, confectionery, apparel and personalized items in more than 70 countries.
Me to You is the most successful non-media based character brand in the world with retail sales which will exceed $ 800 million in fiscal 2008. Explains Mr. Richard Edmondson, commercial director. Carle Blanche Greetings. "It is important for the future growth of the brand that we work with partners who can help us achieve our strategic objective of making Me to You a truly global brand. Our focus has been to increase the dominance of the brand in international markets. Working closely with our distributors and licensees to develop a tailored product offering, designed to maximise sales opportunities within these specific markets, has been hugely successful. Through our Tie-up with Archies Limited in India, we hope to create a mark with our brand.
Me to You was initially launched as a collection of greeting cards and has since grown to encompass proprietary and licensed products: gift dressings and accessories, jewellery, plush toys, collectible figurines, lifestyle products, car and phone accessories, toiletries, confectionery and cakes, crafting, party ware, posters and fashion stationery.
The brand's website www.metoyou.co.uk - boasts 150 million website hits per year. Users have the opportunity to download screensavers and mobile phone games, leave messages and keep up to date with new products. Cuteness and sentiment drive the brand's appeal to all age groups and demographics.
Explains Mr. Edmondson "The popularity of Me to You has not only generated a multi million dollar brand, but has also produced a hugely collectable character with a registered fan base of 360,000 people and a dedicated website which receives over 350,000 hits each day. Indeed, the character that began life on a greeting card has become a medium, allowing millions of people worldwide to communicate and express their feelings, and created a fan base of all ages that see Me to You as part of their life. |
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