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| Exchange Disseminated Time | With reference to the earlier letters dated May 14, 2014 and June 11, 2014 respectively, wherein the Company had informed of the acquisition of the front end sales business of Ess Ess Bathroom Products Pvt. Limited ("Ess Ess"), a quality player in the bath fittings business, along with its brands, network and sales infrastructure, Asian Paints Ltd has now informed BSE that as a further step to creating a complete bathroom solutions over time, the Company shall be launching a comprehensive sanitary ware range by end of January, 2016 under the brand name "Ess Ess by Asian Paints”.
This is a step further towards the Company’s vision to move from being a paints company to being a provider of complete decor solution to help customers create their dream homes.
None of the persons belonging to Promoter/Promoter Group of the Company has any interest in the aforesaid and it is not a related party transaction for the Company. |
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