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| Exchange Disseminated Time | House of Pearl Fashions Ltd has informed BSE that LERROS Fashions India Pvt Ltd, a Joint Venture of the Company with LERROS Moden Gmbh, Germany, (subject to necessary Government / Regulatory approvals) has launched its first store in India at Select City Walk, Saket, New Delhi, on August 08, 2008.
Press Release:
"Today, LERROS, a premium apparel brand from Germany marked its entry in to the Indian market. The brand launched its first ever store in India at Select City Walk, Saket. Established in 1983, LERROS is a premium casual wear brand considered finest in quality among apparel players in Germany, specially designed for quality-conscious consumers. The unique and distinctive collection was unveiled and showcased at a fashion show today at Select cityWalk Mall, Saket.
Mr. Hartmut Schwenk, Managing Director LERROS, on this occasion said, "LERROS is a premium and popular brand in Germany. It offers just the right choice for every occasion in daily life along with a selection that provides almost as much variety as life itself. Seeing India making headway with ore premium fashion brands entering the market, LERROS decided to open its store for Indian consumers. Our clothes are for smart and fashionable customers who are quality-conscious and follow their own sense of style. We always believe in being innovative and authentic, thus bringing out the best designs in all our collections."
LERROS fashions combine an attractive exterior with a high quality interior to create the perfectly smart casuals. The flexible mix-n-match options and the tailored fit are emphasized by fashionable highlights and unusual details. Its styling is modern uncomplicated, stylish and avant-garde. The designs are sporty and light with fashionable notes. The flexible combination options and the fit are topped off with specific fashion highlights.
Commenting on the joint venture between House of Pearl Fashions Ltd and LERROS, Mr. Deepak Seth, Group Chairman of the House of Pearl Fashion Ltd said "It is really exciting to be associated with prestigious brand like LERROS. I am sure with their entry into the Indian market the brand would attract customers who appreciate the value of a high quality product and loyal clientele. Their clothes are a perfect fit with the preferred European styles popular in India among discerning customers. The joint venture with House of Pearl Fashions Ltd in India will help to strengthen and support the brand."
LERROS designs for both men and women. The signature of LERROS is modern, straightforward and confident in its style. Their range in masculine casual wear and sportswear is distinguished by its reliable degree of fashion as much as by its authenticity. It is noted for being one of the most successful men's collections in recent years. The LERROS woman typically goes or fashion that has a reliable fit and compliments her lifestyle. It has a reliable flt and compliments her lifestyle. It has a reliable fit and has a perfect price-performance ratio. The sporty feminine style combines an attractive appearance with a fair price, making it the best choice for consumers." |
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