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| Exchange Disseminated Time | Saregama India Ltd announced today (March 11, 2002) its foray into the fast growing home video segment.
Mr Sanjiv Goenka Vice Chairman, Saregama India, told media persons that at the onset the company has signed up with Warner Home Video to market and distribute its formidable and finest collection of classic films, as well as its latest super hits and cartoons on VCDs and the fast emerging DVD format.
Mr Goenka confirmed that an agreement has recently been signed between Saregama India and Warner Home Video, which is a division of the global entertainment giant Warner Bros, which is a part of AOL Time Warner Company.
Saregama India, India's leading Music Company also has an enviable record of big blockbusters. The Company plans to launch the first 10 titles around mid March, along with a marketing blitz.
The arrangements cover marketing of Warner VCDs and DVDs in India and Bangladesh.
Mr Goenka indicated that Saregama India has plans to enter, at a large stage, the Indian home video market in Hindi and regional languages. He also confirmed that the first set of ten Warner products will be available within this month. Saregama will distribute the products through large retail outlets along with trying up with non-traditional outlets such as hardware stores, bookstores and children stores.
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